INVITATION TO INNOHUB TALK SESSION #10 | 2025 - VALIDATING INNOVATION: HOW UNIVERSITY STARTUPS CAN DISCOVER, TEST, AND GROW

Assalamualaikum & Greeting from Putra Science Park (PSP), UPM

Dear YBhg. Dato’/Datin/ Prof./ Dr./ Mr./Mrs., Ms.,

We are pleased to invite all researchers, inventors, and startups to join our InnoHub Talk Session #10 | 2025 - Validating Innovation: How University Startups Can Discover, Test, And Grow

This event will be held both in person and virtually (online). Details of the event are as follows:

🗓️ Date : 14 November 2025 (Friday)
⏰ Time : 9.30 am – 11.30 am
Hybrid Mode : In-person and Virtual (online)
🏢 Venue : InnoHub, Putra Science Park
🧕🏻 Speaker: Professor Dr. Janet Lim Hong Ngee (Professor at Faculty Of Science)
💻 Online Platform : Google Meet
Video call link : https://meet.google.com/nps-tbkq-xvc

To register, kindly click the link or scan the QR code in the poster.
https://forms.gle/8g5nyLD1fDutXc2dA

Synopsis:
University startups thrive by identifying, evaluating, and developing ideas that can become commercially viable innovations. Not every concept holds market potential, so founders must assess opportunities systematically through product, market, organizational, and financial feasibility. Tools such as the business model canvas, SWOT analysis, and break-even analysis help transform creative concepts into validated business models. Success depends on aligning the venture with the founders’ skills, goals, and available resources, while testing assumptions through customer feedback and iterative learning. Startups may pursue different pathways—launching new ventures, acquiring existing businesses or franchises, or partnering with established organizations to scale innovation. By balancing creativity with disciplined analysis, entrepreneurs can discover meaningful opportunities, test them effectively, and build sustainable ventures that bridge academic innovation with real-world impact.

Thank you very much.

For inquiry: norazaidah@upm.edu.my | 012 - 2636313/ 03-9769 2181

UPM Staff CPD points are provided!

Come and join us! We look forward to seeing you there! 😊

"MALAYSIA MADANI"
''WITH KNOWLEDGE WE SERVE''

I who carry out the trust,

Seksyen InnoHub
Putra Science Park (PSP)
Pejabat Timbalan Naib Canselor (Penyelidikan & Inovasi)
Universiti Putra Malaysia
43400 Serdang, Selangor

Date of Input: 10/11/2025 | Updated: 10/11/2025 | faizfarhan