InnoHub serves as a catalyst for the commercialization of research outputs from Universiti Putra Malaysia (UPM) by offering a comprehensive suite of strategic and high-impact programmes. These initiatives are designed to guide researchers from idea development to market readiness.
This grant supports researchers in assessing the market viability of their technologies or innovations. Through this programme, researchers can conduct market validation activities, gather industry feedback, and evaluate commercial potential before entering the commercialization phase.
This programme provides ongoing guidance to researchers and innovators through mentoring sessions with industry experts, business advisors, and experienced entrepreneurs. It focuses on strengthening business models, refining market strategies, and enhancing commercialization readiness.
Built on a collaborative approach, this programme connects researchers with industry partners to co-develop innovative solutions. It encourages knowledge exchange, technology transfer, and the development of market-driven products aligned with industry needs.
A knowledge-sharing series featuring industry leaders, successful entrepreneurs, and commercialization experts. These sessions aim to inspire and equip researchers with insights into business landscapes, innovation trends, and practical commercialization strategies.
This programme offers researchers the opportunity to gain hands-on experience through placements in industry or relevant organizations. Participants are exposed to real-world commercialization processes, market expectations, and strategic networking. opportunities.
The recording and presentation slides for the InnoHub Programme / Market Validation Research Grant (InnoHub) briefing session are available for reference and further review.
📁 Access materials here:
https://drive.google.com/drive/folders/1T3gXG2reRI5jDVedoEMIz4cdywfuqnnz?usp=drive_link
Updated:: 13/04/2026 [faizfarhan]

Office of the Deputy Vice Chancellor (Research and Innovation)
Universiti Putra Malaysia
43400 Serdang, Selangor, Malaysia