The invention in this context refers to the ARSPAZE technology, which is an augmented reality (AR) product display system specifically designed for the furniture industry. ARSPAZE allows users to visualize furniture pieces in their own space using AR technology, providing an immersive and interactive shopping experience.

Problems or Disadvantages of Existing Technology

1. Lack of Realistic Visualization: Traditional methods of product display, such as static images or 3D models, often fail to provide a realistic representation of furniture in the user's space. This can lead to uncertainty and hesitation among customers, affecting their purchasing decisions.
2. Limited Customization Options: Existing technologies may not offer extensive customization options for furniture pieces. Users may have limited control over colors, finishes, or dimensions, which can hinder their ability to find furniture that meets their specific preferences and requirements.
3. Poor Integration with Real-world Environment: Some existing technologies struggle to accurately integrate virtual objects into the user's real-world environment. Issues such as misalignment, inaccurate scale, or inconsistent lighting can disrupt the immersion and realism of the experience.
   
   

The ARSPAZE invention addresses these problems and disadvantages by providing a unique solution that offers realistic visualization, extensive customization options, and seamless integration of virtual furniture into the user's space. By doing so, ARSPAZE enhances the shopping experience, reduces uncertainty, and allows users to make more informed purchasing decisions, ultimately improving customer satisfaction and increasing sales for furniture retailers.

ARSPAZE offers several advantages
compared to current technologies in the field of augmented reality (AR) product display:

1. Realistic Visualization: ARSPAZE provides a highly realistic visualization of furniture pieces in the user's own space. By leveraging AR technology, users can see how the furniture will look and fit in their homes with accurate proportions, textures, and lighting. This level of realism enhances the shopping experience and helps users make more informed purchasing decisions.
2. Immersive Interaction: ARSPAZE enables users to interact with virtual furniture in a more immersive and natural way. Users can move around, adjust the position and orientation of the furniture, and explore different angles and perspectives. This interactive experience enhances engagement and enables users to evaluate furniture options thoroughly.
3. Customization and Personalization: With ARSPAZE, users can customize furniture pieces to match their preferences. They can change colors, finishes, materials, and even modify dimensions to ensure a perfect fit. This level of customization empowers users to create personalized furniture solutions that align with their unique tastes and requirements.
4. Convenience and Accessibility: Unlike traditional methods of furniture shopping, which often require physical store visits or reliance on static images, ARSPAZE offers convenience and accessibility. Users can access the AR product display anytime and anywhere using their smartphones or compatible devices. This flexibility allows for on-demand browsing and decision-making.
5. Reduced Returns and Disappointment: ARSPAZE helps minimize the risk of returns and customer disappointment. By visualizing furniture in their own space, users can verify how well it integrates with their existing decor and assess its suitability before making a purchase. This reduces the likelihood of post-purchase regrets or the inconvenience of returning items.
6. Virtual Catalog and Expanded Product Range: ARSPAZE serves as a virtual catalog, allowing users to explore an expanded range of furniture products beyond what may be physically available in stores. Users can browse through an extensive collection, evaluate different styles and options, and discover new products, providing a broader selection for users.
7. Enhanced Remote Collaboration: ARSPAZE facilitates remote collaboration between users and furniture sellers or interior designers. Users can share their AR experiences and seek professional advice or opinions from experts, improving communication and streamlining the decision-making process. This remote collaboration feature adds convenience and expands possibilities for users.

The market potential for ARSPAZE in the furniture industry is significant

The furniture industry is a highly competitive market with constant demand for innovative solutions that enhance the customer experience and drive sales. By offering a unique and immersive AR product display system, ARSPAZE can position itself as a valuable tool for furniture retailers, manufacturers, and e-commerce platforms.

The industry can benefit from the technology's ability to attract and engage customers, increase conversion rates, reduce returns, and differentiate brands in a crowded marketplace. Additionally, the integration of ARSPAZE can open up opportunities for new business models and revenue streams, such as virtual interior design services and collaborations with home staging professionals.

TRL : 7 – Demonstration of prototype

 

 

Inventor 

Assoc Prof Ts. Dr Mohd Zairul bin Mohd Noor
Faculty of Design & Architecture UPM
Email : m_zairul@upm.edu.my

Tarikh Input: 27/09/2023 | Kemaskini: 10/10/2023 | asrizam