The InnoHub program is a strategic initiative by Putra Science Park, Universiti Putra Malaysia (UPM), aimed at accelerating the commercialization of university research through a market-driven approach. Activities under InnoHub include project progress presentations, business development workshops, industry matching sessions, and mentoring with technical and market experts to ensure the developed technologies are competitive and aligned with current industry needs. This approach not only enhances researchers’ capabilities in technopreneurship but also strengthens UPM’s overall innovation ecosystem.